Comment préparer votre entreprise aux ventes en ligne (E-commerce)

Heberdomaine.com presents a series of tips to prepare you effectively for online sales and thus maximize your chances of success.

1- Define your geographic market:
Planning an e-commerce solution to go live for a local market is one thing; doing it for a global market is quite another.
The threats, the competition present and the barriers that you could encounter in these two markets are totally different.
A global market as attractive as it is fierce.
Companies wishing to take advantage of this colossal sales potential will have to adopt marketing and sales strategies to match the competition.
Indeed, with an estimated market share of 39.7% in 2019, companies in the Asia Pacific region continue to create barriers to entry to this gold mine; low manufacturing and running costs being two of them.
National and local markets with strong potential.
For companies that do not currently feel up to competing with the Amazons and other PriceMinisters of this world, the national or local markets are just as interesting. Despite less fierce competition, be aware that an aggressive pricing policy is not always the key to success in local online sales.
On the other hand, making something rare only accessible on the Internet is a feat that has brought in colossal fortunes.

2- Reassure your customers:
Since human contact is greatly reduced during an online purchase process, above all guarantee a pleasant and safe shopping experience for your visitors.
Do not think that the mention https in the URL of your online store will be enough for your visitor to turn into a buyer!
Would you buy a product online without knowing the quantity currently available in stock?
Would you give your trust, as well as your money, to an organization unable to give you precise terms as to the delivery of your purchase?
This information is crucial for the majority of buyers.
Put them forward to increase your conversion rates and sales.

3- Give yourself the means to fulfill your ambitions!
The lack of investment by some companies in their online sales tool often proves fatal. There are of course those for whom the demand is insufficient, but the reverse is also valid! Indeed, it is not uncommon to see companies overwhelmed by the success of their online sales solution. This unexpected effervescence leads to difficulties in supplying stocks, overworked employees, customer dissatisfaction and, of course, repercussions on the image as well as on the company's sales. To avoid as many problems as possible, make sales forecasts to set the goals to be achieved and promote your online store to achieve them. Adjust your inventory based on your forecasts and inform your staff of upcoming challenges, especially those related to production and shipping.

4- Appoint an administrator of your online store:
To keep your inventory rolling, you need a manager who knows your business, your products and your customers. Take the time to meet him to take stock of his needs and give him the means to succeed. The resources he will call on will have daily involvement in your online store, because this is partly the key to success. The environment in which e-commerce is immersed is so specific that you cannot afford to bother this team with other problems than those concerning your online store.
To conclude, remember that size does not necessarily matter in online sales. There are micro-enterprises, even people, who operate in a niche market and thus brew millions of dollars from their basement. And you, how will you succeed in selling online?