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GoSiyaha: A New Dynamic to Reinvent the Tourist Experience in Morocco
The 2023-2026 tourism roadmap emphasizes improving the visitor experience by transforming the national tourism offering. One of the primary objectives is to diversify recreational activities to provide unique experiences across Morocco's various regions.
In this context, the Ministry of Tourism, Handicrafts, and Social and Solidarity Economy launched the "GoSiyaha" program in partnership with the Maroc PME Agency. This program aims to support tourism companies looking to offer innovative products while transitioning to more sustainable and modern practices. By leveraging innovative systems such as those developed by Heberdomaine Afoulki International through its GoHotel and GoTour solutions, businesses will be able to optimize their services and improve their competitiveness.
To strengthen public-private partnerships and support companies in their growth, dedicated technical assistance will be provided. GoSiyaha aims to accelerate the development of tourism businesses while promoting the emergence of new activities and services that meet the evolving expectations of national and international tourists.
This attractive and innovative framework also offers ongoing support to businesses for their digitization projects, helping to modernize the Moroccan tourism sector.
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