News Of Heberdomaine: SEO and SEO
Optimizing your site and its positioning on search engines is an essential action to take if you want to improve your visibility on the Internet.
You can have the most beautiful site in the world, if nobody sees it, or finds it of interest, it is of no use.
Effective work and an appropriate marketing strategy will allow you to attract additional traffic, significantly increase the number of qualified visitors to your site and position yourself against the competition.
In addition, SEO has the advantage of being long-lasting, the results can remain present for several years after an optimization campaign.
You should know that SEO is not an exact science. The algorithms are not known to SEOs. Sometimes Google communicates on certain changes, but nobody knows all the elements that come into play, nor their weight on the positioning of a site on a search engine, apart from the engineers of these companies of course.
The benefits of SEO are multiple:
Significant cost for competitive keywords:
If the keywords for your business are very competitive, buying a regular presence on the engines can become a financial pitfall. An SEO service can allow you to get the presence you want for a portion of the cost.
Adwords ad blockers:
More and more people are using programs to block ads, whether banners or paid searches. With organic search, you are always present in the results.
Click on natural searches:
All studies show that a large majority of searchers click on organic results rather than paid results. Organic results thus bring better results.
When a company appears first in the paid results, many believe it is because it has paid a high price. On the other hand, when a company arrives in the first results of natural search, it is because Google (for example) has decided that the site was the most relevant with the keyword used. Because of this, many believe that this company is a leader in the field since Google puts it first.
In the majority of cases, a natural referencing campaign brings a significant return on investment as long as it is a long-term strategy and not a 3-month tactic. The cases of non-success are often due to a bad business plan or a site that is not very ergonomic with a low visitor/customer conversion.
Improve your reputation:
Some companies see non-praising results in search engine results from other sites when searching for their brand name, such as forum or blog topics. This bad reputation can be avoided (or in any case put at the bottom of the results) by placing other pages or even other domains instead.
You do not find yourself out of fuel in the middle of the month because you no longer have a budget unlike the CPC. When you have managed to stabilize a position in natural search, you just have to wait for clicks regardless of the day of the week or the time.
Production of higher quality content:
The more you focus on SEO and organic results, the more you move towards creating quality content. Thus your site becomes both better for search engines but also better for your visitors, which makes it a virtuous circle.
The more you orient your site on natural referencing, the more your site becomes accessible. For example as part of a Flash site, an HTML version will be created which will not only be good for search engines but also good for people who do not have Flash. The general ergonomics will also be improved by reorganizing the links, for example, so that search engines and visitors can find them more easily.
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