News Of Heberdomaine: Les ventes en ligne flambe
In the third quarter of 2022, the turnover of e-commerce sites increased by 16.2% over one year. Internet sales even reached 19.8 billion euros in total, according to the Federation of e-commerce and distance selling (Fevad).
The representative organization of the sector justifies this performance thanks to the upturn in household consumption, but also because of the late date of the summer sales this year.
This change postponed part of the turnover to the month of July.
Added to this is the increase in the number of active merchant sites to 210,830 (+8%).
This represents more than 15,000 additional sites over one year.
The annual turnover of French e-commerce reached 19.8 billion euros in Q3 2022. © JDN - Fevad iCe Transaction volume also increased by 20.4%.
That is more than 300 million transactions over the quarter compared to 250 in Q3 2016. The average basket fell further to 66 euros (-3.4% over one year). It was at 68 euros in Q2 2022.
On the other hand, the frequency of purchases is increasing and is approaching 10 transactions per cybershopper.
Same story for the amount spent per buyer. The latter amounts to 650 euros, or 55 euros more than last year. The drivers of clothing-shoes and furniture-decoration In detail, the activity of sales of BtoC products rose sharply in July (+20%) and August (+13%), according to the ICE 100 index which measures the growth of leading sites on a like-for-like basis.
The clothing-shoes sector (+19%) and furniture-decoration (+20%) are driving growth.
BtoB sales also recorded strong growth of 20% over one year.
Professionals bet on 15.8 billion euros in sales on the Internet for Christmas Turnover on mobile terminals exploded with an increase of 48%.
Today, the smartphone accounts for one in three sales.
E-tourism is no exception. The sector is up for the third consecutive quarter at +14.5%. Why ?
Mainly thanks to a recovery in the overall tourism market since the beginning of the year.
High figures like that of the volume of business on marketplace which increased by 16% this quarter.
On average, these sales represent 28% of the overall Internet business volume of the sites that host these marketplaces.
Professionals are betting on 15.8 billion euros in Internet sales for Christmas.
The bar of 80 billion turnover will surely be crossed in 2022. This year should also maintain a level of growth around 14%.
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