News Of Heberdomaine: Study on the use of the Internet, mobile and social networks in 2018
Subscriptions and e-commerce, how do we consume?
On the internet, French Internet users are also very fond of cultural content and information.
To access this content, more and more users are choosing paid models.
Subscription platforms for consuming music, films/series such as Netflix, Spotify and others have made it possible to educate Internet users to pay for quality services.
Good news for media sites that have moved towards premium content.
On the e-commerce side, 39.3 million Internet users (i.e. 9/10 of them) have already made purchases online.
Médiamétrie notes in this context the growing success of promotional days such as Black Friday, which attracted 19 million Internet users this year.
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