News Of Heberdomaine: Digital advertising outperforms TV and radio
Google, Facebook and Amazon: the kings of digital advertising
The news is, in itself, nothing surprising. The latest studies showed that every year, digital advertising becomes more and more important. But this is the first time in history that it has gone beyond traditional advertising (TV, radio, posters, etc.).The two market leaders are, unsurprisingly, Google and Facebook, which together represent more than 50% of digital advertising. But paradoxically, their combined market share should slow down for the 1st time.
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