News Of Heberdomaine: how related searches are generated in Google
Google uses a number of personalized features to optimize the user experience on its search engine and ensure that the user finds the answer to his question as quickly as possible.
Long before PAA (People Also Ask), position 0, Easter Eggs (useful) which provide instant answers or even rich extracts in search results, Google has a very useful historical feature in SEO: searches. associated.
Related Searches ≠ Google Search Suggestions
Be careful not to confuse them with the search suggestions in the search bar, the related searches are placed at the end of the results page in the form of two columns of clickable links (when the queries are short) or in the form of a single column when related searches are too long to fit on a single line.
Here is an example of related searches displayed by Google on the query "google listing" when I am logged into my Google account and therefore has access to my search history (in traditional Chrome browsing, not private browsing):
How are related searches generated by Google?
According to Vincent Courson, related searches are an alternative to clicking on the second page of search results to help Internet users find the answer to their question (or their need) more quickly by providing them with additional or more precise searches. .
"'Related searches' exist to address this second scenario: telling the user what other search they could do to narrow down their results. –Vincent Courson
Concretely, Google uses 4 main elements to generate its related searches:
By analyzing the "popular" queries associated with the query typed by the user
By integrating personalization elements if the Internet user is connected to his Google account
Taking into account the geographical location of the Internet user if this data is available
By adding additional terms to the query to refine the level of detail of the query (construction of longer-tail queries)
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